Ivory.com

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Web Design / Flash Animation

Ivory soap has had a web presence for many years but felt that they needed fresh new design to update their four year old site. Ivory soap came to Transmissions wanting a web site that would reflect the brand message, "good, clean, family fun" and the new packaging design for all its products.

The new Ivory.com was designed to parallel the products brand message.  The resulting design uses a light color palette, smooth contours, and a clean interface, combined with large pictures and product shots.  The design combined with all the technical behind the scenes details to keep ivory a top result for search engines and overall web presence made for a great site launch.

As a result of the new site design, improved content, and implementation, ivory.com saw a very large increase in unique visitor's and more importantly, length of pages views. Signaling more time spent exploring the brand, therefore making a deeper connection with the consumer and strengthening brand loyalty.

 

 

 

 

 

 

 

 

 

 

Study Media

  
Current Ivory.com

 

Ivory '05 Concept 1

 

Ivory '05 Concept 2

 

Ivory '05 Concept 3