PressaBella Ecommerce Concept

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User interface design and Adobe Flex development

D2Commerce is a company specializing in the outsourcing of the web-based ecommerce for infomercial retailers. With a unique combination of deep understanding in the infomercial sector, inlcuding consumer behaviors, and a long experience in web based technologies, D2Copmmerce embarked on a dramatic shift in ecommerce solutions. The initial insights was to realize that the traditional, cumbersome, infomercial ecommerce process, made of multiple pages, each offering a "special offer", "deal", or "upgrade", is a major source of shopping cart abandonment, and lost revenue.

The D2Commerce team switched to a rich web application environment that allows for smoooth transitions and presentation of all the different product options with no page refreshes, which gives the user a feeling of continuity. After the initial in-house development of an Adobe Flex prototype, D2Commerce retained Transmissions to graphically redesign the site, rethink the wireframe, and streamline the user interactions.

Our contributions to this revolution came from the user interface analysis, consumer experience redesign, graphic design, and the implementation of the final application.

 

 

 

 

 

 

 

 

 

 

 

 

 

Study Media

  
New Shopping Experience

 

Pressabella screen 2

 

PressaBella screen 3

 

PressaBella Screen 4