Ivory Timeline

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User Interface Design / Flash Animation

Ivory Soap has a long and vivid history as a product, spanning over 125 years. Procter and Gamble wanted a way to present the history of the product for the consumer for each milestone in its growing history since 1879. 

Leveraging the rich Procter & Gamble corporate archives, data was collected about the entire history of Ivory, from its conception in 1879. 125 years of tradition were made accessible, interactive, and fun using the latest interactive technology, and graphic design.

Consumers enjoy the ease of use and the ability to locate information quickly leading to an increased exploration of the content, and ultimately the brand.

 

 

Study Media

  
Ivory Soap History

 

Ivory Interactive Timeline